Giving Back... Building Charitable Giving Into the Business Model

My father used to say, “You can spend a lot of time making money. The tough time comes when you have to give it away properly.” How to give something back, that’s the tough part in life. ~Lee Iacocca

Why its important

We believe a company that is actively engaged in community service and charitable giving is a vital, growing company. It sends the right message about who you are and what you’re capable of to your employees, your members, and the community you service. It affirms strength of purpose and communicates identifiable characteristics about what is important to you as business owners.

Our Pledge

Fitness 1440TM recognizes the need to share their resources and assets, including people, products, services, expertise and influence with the community. We believe that no better way exists to feel more connected as a company than by doing community service or charitable work together. As a franchisor, we are on board with our clubs to support the programs that are important to them. We pledge to commit valuable funds and resources as needed to be an active force in promoting a positive result and purpose.

Proven Loyalty

When price and quality are equal, 76 percent of consumers would switch brands or retailers when a company is associated with a good cause. In fact, a recent report indicated eight of 10 Americans "have a more positive image of businesses who support a cause they care about." Two-thirds (130 million) said they're more likely to trust businesses that are aligned with social issues.

Making a Difference

Every successful business owes it's well-being to their customers. Their customers come from neighborhoods in their community, the place where they live and work. By making a difference in that community you are adding to the vitality and richness of your own environment, and that is good for your business.

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