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Growing Passion...
We believe the number one reason to invest in a Fitness Franchise is a personal passion and love for fitness and desire to help people change their lives. Our owners understand that in today's hustle and bustle world, diet and exercise are always the first to slip. With their enthusiasm and energy, Fitness 1440TM owners encourage people every day to exercise and eat right to feel great, stay healthy and maintain control over their life.
Growing Trends...
2010 Trends show consumers will look to maximize their workout results while maintaining a close eye on their budgets this year. The American Counsel on Exercise states that along with financial constraints, people are busier than ever and will look for workouts that offer the results they seek while fitting within their already jam-packed schedules.
Aside from these limitations, development will continue toward alternative fitness programming and classes as well as a continued growth among aging adults who are choosing to maintain active, healthy lifestyles.
Growing Statistics...
The Health and Fitness industry is a $14.1 billion industry, serving nearly 40 million members in the USA
• Health club memberships are expected to grow 25% this year, reaching 50 million according to IHRSA (the premier health club industry association).
• Nearly a million people join health clubs each year, pushing membership to 41.3 million people nationwide
• Nutrition and Weight Loss is a 44 billion dollar industry
• National trends toward obesity and heart disease point to demand for healthy living and exercise
• Nationally, there is an increased awareness of exercise as an integral component to health and fitness
• Globally, there is a greater focus on health and fitness and a strong demand for a branded fitness center with international standards of service
Expected Growth through the Recession
The fitness industry has changed consumers' perceptions of fitness from that of a commodity to a necessity. Services are now thought of as stress-reducers, not indulgences and the economic benefits of being healthy and "well" are what is pushing and stabilizing membership numbers.
Financialweek.com, an online portal reporting on corporate finance, predicted that the fitness and wellness industry would be one of the few areas to grow in 2009. It specifically mentions that as the Baby Boomer generation passes through its 40s and 50s, it will see the value in preventative medicine, such as exercise, to keep healthy and stay away from hospitals.
About a year ago, Money Magazine surveyed readers to learn what they would not sacrifice in the recession. Nearly half said they would not give up their health club membership - ahead of categories such as eating out or big vacations.
Simply put, the industry is strong and healthy, and there are not enough clubs to serve the current and fast growing gym member population!
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