One thing I think people underestimate about businesses; especially gyms; is how much visibility and environment actually matter. People assume: “If the business is good enough, people will find it.” But honestly, that’s not always true. A...
Every year around this time, fitness culture starts splitting into two groups. The: “Summer shred.” “Get lean.” “Lock in.” …group. And then the: “Vacation season.” “Live a little.” “Enjoy yourself.” …group. And honestly, I think most...
I think hydration becomes one of those things people only suddenly care about once summer hits. Then everybody starts carrying gallon jugs around like survivalists. But honestly, hydration matters all year. Not just when it’s hot outside. A...
Protein is probably one of the most talked about things in fitness. At this point, almost everybody knows they’re “supposed” to consume more of it. But honestly, I think a lot of people still don’t fully understand what protein actually does or why it...
…Only sometimes, you didn’t. And before anybody gets angry: this is for generally healthy individuals. Medical conditions, hormonal disorders, medications, and other health-related factors absolutely exist and should be discussed with qualified medical...
